Maybe you’re not an “online person”.
Perhaps the only time you use your computer is to read your email, search for something on the Web, read the news, or see pictures and other updates from friends and family.
It would make sense then, if you don’t really “get” how the web is supposed to help you sell more of your products and services.
So a week ago, I started out with intention of doing a series on Social Currencies. Then I realized that depending on your perspective, the way I wanted to talk about Social Currency didn’t really work.
This concept of currency within the economy of social interaction is really a much smaller concept within a book I’m writing about how small businesses gain the upper hand online through the leverage of resources.
But I digress. Here’s the point.
27,000 visitors from StumbleUpon in one week is my personal high score for generating social media traffic. 40k is my overall best in one day.
But if you ever look at my SU profile, by all outward appearances, I’m a pretty average user.
I don’t have 1000 subscribers, like Andy Beard, who can rock my server with one stumble.
There was a really important post at DoshDosh today called “An Essential Marketing Principle: Give Before You Try to Get“. It went over a very basic marketing principle that has somehow gotten turned into a gimmick – the idea that in order to get someone, anyone, to do something for you, that you must first do something for them.
It struck me, reading that article that everyone knows you’re supposed to do that.
Everyone thinks they understand why to do that.
Here’s a trick people fall for all the time. It’s so common the really scuzzy people have a name for it – it’s called “False Proof.”
It’s when they tell you something that is technically true, but completely irrelevant or immaterial.
Like when a person shows you a check for $75,000 they made from affiliate sales. But they don’t tell you they spent $60,000 in advertising and have to share the rest with several JV partners.
Or when a so-called search expert will say, “I’m number one out of 33 million results.” And you think, really? 33 MILLION?
Then you get their software, ebook, or system, and you find out that even though you’re also able to rank number one for a term that gets 33 million results, none of it sent you any sales, or leads – and really, not much traffic either.
What do you get for the person who has everything? Freebies!
Today is your first of 12 warnings not to be last person to pick up all the free stuff from the 12 Days 2008 special going on over at Mark Hendricks’ site. If you’d like to contribute gifts to thousands of people, go on over to the same 12 Days 2008 link and follow the instructions.
Don’t make me tell you every day!
Tinu Abayomi-Paul
I build traffic systems to increase the profitibility of your website. You can implement them yourself with one of our how-to manuals, below, or you can email us at support@asktinu.com for a free consultation, to evaluate your site for a custom solution.
Morgan and Cindy Lighter
Cindy is our organizational whiz. Morgan is the author of our most popular column, Tool Time Fridays.
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