I’m sure you remember our last traffic tip, where we learned how to use slideshows to attract visitors to your site. If you’re stopping by for the first time, it may help to read that tip first.
What we’re doing now is taking that tip and with a few slightly more technical tweaks, take it to the next level. That next level is slidecasting.
What’s Slidecasting?
If you want to be technical, it’s podcasting but with a slideshow instead of a regular video. Since a podcast is an RSS feed with enclosures or attachments (most commonly audio), technically a slide with audio doesn’t qualify. But we’re going to go with the general use of the term, which is an audio-enabled slideshow.
Okay, that was funny. Still, TV spots in local markets are relatively cheap and you don’t even need to know how to produce them if you use a service like SpotRunner. There’s one critical thing you have to do to make sure that they work. And heck no, I’m not going to tell you about it here. That’s how I got in trouble the last time.
I’ll have more tips for driving traffic that Aren’t free, but quite effective, whenever the hell I get around to re-launching my post-retirement blog. In the meantime, go see the latest post for your chance to get into the free, private members site where I’ve pre-launched my hidden tips blog.
I won’t go into all of the details of it here, but VideoEgg has come up with several options that don’t lean on pre-roll and post-roll. In addition, to emphasize engagement, you don’t have to pay for the ad unless the person watching it takes an action. If they don’t interact with the video ad, it costs you Nothing. Think of what that can do for your branding.
The way the ads are displayed in the examples, you can also see how the ads, muted but playing when the visitor arrives, can be served on regular web pages.
Because I’d never run for president. Cool though, isn’t it? Click on it to make one for yourself. If anyone knows how to do this flash trick, contact me ASAP. I have at Least one job for you.
(If you’re reading this via feed, and can’t see the video, you’d have to click through and watch it for this to make sense.)
I have to give credit where credit is due – thanks for sending this to me, Mark. I almost didn’t post this because I’m so mad that I didn’t think of it first… And congratulations to the winners of the basketball contest.
The last time I heard the words “AdSense” and “Video” together, I was excited then because I thought that they were saying that they had enough inventory, as well as the technology, to splice AdSense Video Ads into videos, I assumed through YouTube somehow.
Below is a list of how-to and strategy articles for Traffic Methods I’ve taught for free at this site.
Some of them date back as far as 2004, but I’ve only added the ones that are still relevant today. Depending on your browser, you may have trouble with some of the audio or video posts. In that case, you’ll find downloads for them in our audio and video podcasts.
Late last night, Google decided to give us Google Video users a break, possibly in part to banter over the issue among bloggers. They even admitted they were wrong.
Gasp! Don’t they know that they’re a large, publicly traded company? You can just go around… doing right! It’s almost.. un-evil…
Enough kidding. Here’s a quote:
When your friends and well-intentioned acquaintances tell you that you’ve made a mistake, it’s good to listen. So we’d like to say thank you to everyone who wrote to let us know that we had made a mistake in the case of Google Video’s Download to Own/Rent Refund Policy vs. Common Sense.
Splashcast media is like that professional, good looking interface for building a multimedia channel that your mother told you to marry, but doesn’t seem as popular. Kyte is the hot performance artist, who obviously has a source of funding, and has many of the same skills as Splashcast. Kyte isn’t so polished, but man is it sexy…
I build traffic systems to increase the profitibility of your website. You can implement them yourself with one of our how-to manuals, below, or you can email us at support@asktinu.com for a free consultation, to evaluate your site for a custom solution.
Morgan and Cindy Lighter
Cindy is our organizational whiz. Morgan is the author of our most popular column, Tool Time Fridays.
I’m sure you remember our last traffic tip, where we learned how to use slideshows to attract visitors to your site. If you’re stopping by for the first time, it may help to read that tip first.
