Notable article, especially if you think the web just can’t help your exisiting business.
The Seattle Times: Local News: How “search” is redefining the Web — and our lives: “whenever someone searches there for Seattle wedding cake, they come across her ad. She pays a few cents each time someone clicks on it, and she gets four times the customer inquiries as before. It’s enough to give Chocholak hope that her struggling company is going to make it.
When search engines can change the lives of pastry chefs, a technology transformation clearly is under way. These online guides were once merely the means to a destination, the robots that could quickly fetch a site from the Web haystack.”
If advertising or online promotion can help a local business for a pastry chef in Seattle, it can help you too.
It’s a pretty good article – her “before” story at the top of the article is great inspiration for those cautious about wading into the web side of the pool…
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