Here are some tips on the right way to give away freebies to create trust.
- to create trust or to entice subscription
I give you something that has a dollar value, in exchange for something you give me that has some other intrinsic value, as in the example of giving away an ebook to get a subscriber. This should be the enticement to subscribe for people on the fence, not the whole point of the resource.
As the relationship moves forward, you’ll want to give a little more each issue – but the exchange relationship still exists. So maybe this time, to get your freebie, I’ll want you to download a free ebook instead, and so on.
- to establish credibility or as a micro-scale example of how much better the paid resource will perform
Showing that you can keep your word is one thing. Proving that your method works is a tougher one. How do they know if it works… if they don’t know if it works?
Give them a taste. What gets Chinese food in my mouth fastest is those little toothpick samples? If you specialize in infoproducts, you can give them a sample in an article.
- to get publicity
This works best when you have discovered something that is a little bit too sparse to be a product, but is a little too good to be a one-time freebie. These are the best to leverage for publicity.
So there you have it. I’ll get into a few specific tips in my mini-cast – these are specific to the types of freebies you should give away.
Hear me then! Later…
