To Adsense or Not?

Wondering Whether to add Adsense to one of your site? Here’s an interesting perspective from E-Commerce Times :

“‘This is a program that rewards people not for creating the best content, but for how to create sites to attract more advertising,’says Danny Sullivan, editor of Search Engine Watch online newsletter. ‘AdSense has nothing to do with search. It effectively turns the Internet into a billboard for Google’s ads.’

Google, whose executives often say their mission is to organize the world’s information, naturally begs to differ. ‘If I do a search for the New York Times and see an ad offering a subscription discount, that’s useful to me,’says Susan Wojcicki, Google’s director of product management.”