Today’s Traffic Tip: Focus on the Five

If you’ve listened to The 7 Secrets to Massive Traffic, you know that one of the primary things I have been teaching for years, is that

1. not every traffic technique works for every site, and
2. every site benefits from more than one type of website promotion technique.

It stands to reason, but let’s face it – not much about trying to get Google to send more visitors, or most other traffic generation tactics seem reasonable on the surface.

But when you apply the logic, it starts to make sense.

What works for a blog isn’t so hot for a sales letter. The kind of traffic you send to a page where you want one action – like a squeeze page – isn’t always the same as you’d send to a page where you’d want another – like a blog post you want people to comment on.

I bring this up in answer to a common question – do I use all the 366 traffic methods I know on my own sites?

Nope.

Even when I have a full team in place, we normally focus on four to 14 things.

Left to my own devices, I pick five, one for each day of the week. And on the appropriate day of the week, I fling my entire soul at that day’s objective for the time I have allotted for marketing. When that time is up, I check on the progress of the other things.

Now, if I had unlimited resources and staff, sure, I’d have more things done. On the occasions that I have extra time or resources, I do that. But I still like each person to be focused on just a handful of marketing tasks, and no more than one major area in a day.

Once I find the right way to bring visitors to a site, I think about a subset of five things that are best suited to the personality of the individual who will be the main broadcaster to the audience. For example, if the voice of the site is a singer, and the best promotion for the site is content marketing, I think of what the best content marketing is for that singer.

Not just a singer – of course a singer should sing. But are they photogenic? Then maybe they should focus on video. If they’re shy, maybe audio is best. Then I try to keep them focused on mastering both the habit of producing that content and the quality of what they produce, until they’re doing the best thing at the best time, in the best way, for their site.

I also believe

1- the quality of your work can suffer if you multi-task, and

2- it’s easier to be great at five things, especially one at a time, than 500.

My advice to you would be to pick five traffic techniques that seem like they go best with your personality.  Tie each one to a day for a couple of weeks, and check out the results. If they’re great, do it bigger. If it’s not, find out how the ones that aren’t working can be done better, or throw them out. Keep going until you have five core tasks that really work great at bringing you results.

You can always add more later. Here are a couple of examples:

A site that sells any kind of information, service or entertainment that can be sampled to the benefit of the producers, is likely to benefit from something that centers around giving bite sized tastes of expertise, otherwise known as expertise marketing.

Depending on your personality, you may execute this differently than the next person.

If you’re a writer at heart, blogging, list building, article marketing, press releases and PDF marketing may be the best handful of tasks for you.

If you’re a talker, podcasting, video marketing, radio interviews, slidecasts, and teleseminars might work best.

All the better if you can get those activities to build on each other. Try picking a handful from our list of 366 Traffic Methods this week.