Back in the ’60′s (1960′s) when I worked for the Harte-Hanks Newspaper chain, it was generally thought that if your article was ‘below the fold’, that was not so bad as people used to open up their paper to scan the whole page.
Display advertisers actually wanted to be below the fold, especially if they had a half-page advertisement – as the page looked odd if the top half was advertising and the bottom half was articles or small classified ads.
Today, in our blogging world, to be below the fold, whether it be an article or an advertisement, is not cool. Especially if it is an advertisement. And advertisements are the issue discussed here.
As you know, various internet sites’ pages are structured in such a fashion that your ad might be above the fold, in the fold or below the fold. So, how can you make sure that your ad is always above the fold?
Well, let me tell you. FoldSpy is a relatively new app that launched in July 2007 by Eoghan McCabe, a two person web development outfit from Ireland.
The free version of FoldSpy uses global browser stats culled from all FoldSpy users, but for $6.00/month FoldSpy can collect data only from your website, which, of course, would be more helpful.
If 85% of FoldSpy users are tech sites, for example, the data would be skewed toward higher screen resolutions and newer browsers.
I suggest you take a peek and see if this fits in with your scheme of things – if you want to provide truly useful data to help you determine your website’s ad placement(s).
They’ve got a video that is straight forward and I watched it several times – not only because I thought it was informative but I find the Irish accent scrumptous to listen to. And I’m part Irish.
MorganLighter
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