Monday February 06, 2012 10:16:14 pm (Pacific)
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zowoco - Right on! You're comment lays out the benefits of using techniques that most marketers fail to see. Thanks!

I think video is the way ahead for all online marketers: it is easy and cheap to implement and will do wonders for highlighting the benefits of your product: anyone viewing can see the product in action, it works as a demo salesman 24/7. Video is online marketing at its most powerful leverage: your message burns deep into the viewers consciousness because viewing video is fun and is perceived as fun, therefore it breaks through the psychological barriers a sales pitch usually falls up against.

I think video is the way ahead for all online marketers: it is easy and cheap to implement and will do wonders for highlighting the benefits of your product: anyone viewing can see the product in action, it works as a demo salesman 24/7. Video is online marketing at its most powerful leverage: your message burns deep into the viewers consciousness because viewing video is fun and is perceived as fun, therefore it breaks through the psychological barriers a sales pitch usually falls up against.