Edit – Kelly twitted to say that Be a Radio Star should be attributed to Be Heard Solutions. You can get it through Kelly’s site, but I want to make it clear that she didn’t write it.
As such I’ve left the actual tip the same.
That’s what Kelly McCausey over at Work at Home Moms Talk Radio says, and she even has a Guide to Being a Radio Star available from her site on the same page as her guest application.
And while I haven’t read her guide, I can attest to the fact that being a radio star, even for the day, is lucrative, and you don’t have to feel like you’re going to spend the whole hour, or even more than two minutes, pitching your wares.
When I interviewed with her on Work at Home Moms Talk Radio, not only did I have an absolute blast, sales went up dramatically, stayed up for about a week, and the people who were referred to her by me stuck as subscribers and clients.
Radio listeners, yes, even internet radio listeners, do take action when they’re interested in what you have to say.
Think about it. All the elements are there.
They are opting in to hear about you by listening to the show.
The show is having you on because your content is of interest to their listeners, so they are a targeted market.
The fact that a show would trust you to interact with their audience translates to the audience as an endorsement of sorts, so a valuable trust transfer is taking place.
Your expertise is implied by the fact that you know enough about your topic matter to be on the show, though you still have to back that up with valued input.
You have their rapt attention – just as you give yours when you’re listening to your favorite radio show.
When the show is over, you can leave contact information so that the listeners know exactly how to reach you. You usually get a sentence or two to promote something, such as a new book. I believe in the industry they call it a “plug”.
Not the interviewing type? You can also:
- Practice until you are one. (Stating a podcast counts.)
- Assign the role to someone else in the company
- Advertise on Shows with Compatible Audiences
Lots of internet citizens are extremely loyal to internet radio, even with the coming of video. It’s an under-utilized marketing technique, especially with online shows. Have at it.
