Here’s a very simple traffic method for anyone who has their own web site.
- Find the DoFollow Bloggers.
- Participate in their communities.
But alas, Simple is not the same thing as Easy. We shall come back to that point momentarily. First, let’s talk about why you should support DoFollow communties.
As recently discussed, DoFollow sites remove the “nofollow” attribute that prevents your site from being fully spidered by the search engines. So when you comment at a DoFollow site and leave your link, you could get a link back that not only sends traffic, but increases your number of external backlinks, which can help increase your search engine ranking, as well as your relevance on sites like Technorati.
Now, here we are, back at the “simple is not easy” thing.
Look at number two again. Note how it doesn’t say “leave a drive-by comment whose only purpose is to have a link back to you that contains your keyword.” 
It says “Participate in their communities.” Why the distinction?
DoFollow bloggers aren’t looking for comments on the cheap.
Do we want more comments? Sure.
But if that’s all we wanted, we’d let the borderline spam flow. We’d then look like we were a popular blog without actually being one, which. let’s face it, could give us the bump we’d need to make the site popular.
Not to mention that it’s a lot less work.
And yet, spam posters try to make it look like they’re doing us some kind of favor by leaving their junk on our sites and cluttering up our experience for the rest of our community. I know, it’s tempting to leave a generic comment to get more links, and it works on a minority of bloggers.
To avoid having yourself lumped in with those people, really think about a brief comment, make it relevant to the dicussion and see if you can’t form a relationship with that blogger. Because it’s not actually the comment that is really the traffic jackpot.
You may end up forming an alliance with a blogger whose blog you comment on frequently. That may mean that they feature you in a blog post, or that you have a future partnership that leads to an increase in revenue to your company. So don’t make this classic newbie mistake – realize that not only are the bloggers real people, so are the members of their community. Be one of the good guys and prepare to reap the rewards of it.
