If I’m not mistaken, I haven’t written a Traffic Method since January. Let’s continue, shall we?
Everyone knows that their messages, from marketing and advertising messages to mission statements and mantras, should be memorable. But few are the brands that take this to the nth level, making their memorable message viral as well.
So how do you do that? It’s easy.
Make it so memorable that everyone who see it is compelled to share it.
Like Bonnie says “let’s give them something to talk about.” You want to do something SO bold that other people will want to tell more people about it.
You want to say something SO unique that it makes folks do a double take.
You want to make an ad so funny that people who see it can’t wait to tell their friends.
The photo I took above is from a sign at a Kinko’s store. If you can’t quite make that out it says:
Thank you for staring at this banner. Your stares are subliminally making other customers want to buy a banner from us.
The first thing I did was jab my poor fiancee in the ribs and tell him to read the banner. (Sweetie, if you’re reading this, I promise to stop jabbing you. Promise!)
He laughed and we talked about a banner he wants to put up at the Austin Convention Center where the Toros play.
(< tangent >He has four courtside seats for the season, so if you’re ever in town during basketball season, look me up. There’s only two ways to watch live basketball. From those corporate box seats and courtside. Do it at least once in your life if you have even a slight interest in hoops. < /tangent >)
I had no clue that Kinkos even sold banners. It makes sense now that I think of it, but that just wasn’t where I would go. Now, I know, and I’ve told all my friends about the banner. And some of you will tell your friends about this blog post. And so on.
And really, the banner isn’t THAT remarkable. Note that in the picture, it was behind another banner. So, realize, you don’t even have to do this perfectly for it to work.
You’ve got some crazy idea rattling around in that brain of yours to get people to talk about your product. Go ahead and do it.
PS- I love you Kinkos. You’ll never be FedEx Office to me…. does anyone know, by the way, why Fed Ex is trying to fix something that isn’t broken? How much is this huge mistake going to cost, by the way?
