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I know I said I was going to get this party started at brunch, but I ended up sleeping in - between that and coordinating trips to the doctor… well. I’m encoding the videos now, in the meantime, I found an article you might like. It’s Search Engine Land’s “Is Your Content Worthy For Social Media Users?”

It gives you several items you may want to take into consideration before you publish to a social media site. Here’s the one about relevance - you can go read more at their site, and I’ll have the first quick Technorati home page tour ready in a moment.

Relevance

Although a social site may have categories in which your content fits perfectly in, it does not mean that the content is right for the site. For example Netscape is mainly politically oriented. The site has other categories, including ones devoted to religion and gay & lesbian topics. Sure, you can submit content to these categories, but you should know that the primary user base on Netscape isn’t interested in those topics. So, if you want your content to succeed, you are going to have to find social sites where users not only accept your content, but also enjoy it.