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If you’ve been wondering what Blogs have to do with better search engine rankings, this 5 part explanation is for you - it has a particualar focus on Google. Here’s a quote:

“The most recent Google results, whether involving incoming links, Google PageRank levels, or positions in the search engine results pages (SERPs), include one common denominator. That similarity lies in the value that Google is placing on theme and topic related content. The watchword of the day, in the land of Google, is relevance.

The Google algorithm, which is the mathematical calculation that determines a site’s position in the search results for any given keyword or phrase, has been revised to stress the importance of relevance. That importance not only affects the search results that are found in the SERPs, but in Google’s PageRank and link valuation formulas as well. ”

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