Here’s how it should go, if this is done correctly.
You’ll submit your articles to sites and ezines.
Your article gets picked up by some web sites and newsletters.
Your prospect reads the article in the already targeted resource, and search engines pick up the link. Both follow back to your site. (For your prospect, it may only be a certain percentage of people who read it, but this is good because that person must have a high interest to make the subconscious decision to click your link.)
The page at your site converts the prospect to a subscriber and gets a new page into the search engines that has dozens, (or hopefully hundreds) of sites linking back to the article. This is the page with the high-traffic, low-competition keyword, so the plan is that the combination of links and a the content of the page will result in higher rankings. – if not, it’s performed its primary function, which is to convert readers of your article from other sites.
The prospect-turned-subscriber sees your sales page. (In my experience, this is often 33% – 66%) of people landing on the page. If only 3% convert to the sale immediately, that’s great. And if not, they are still a subscriber and you’ll have the chance to sell them that product, or one that they are interested in later.
And that’s how it works. But we’re forgetting the component that ties this all together – your resource box. In this last tip, we’ll talk about what should be in your resource box.
