Traffic Thursdays: Sales from Articles : Part One – Your Topic

Part One of this step is Choosing Your Topic, otherwise known as “What the Hell Am I Going to Write About?”

With choosing your topic, you want to strke a balance between writing about a popular topic and not writing about the same thing everyone else is writing about. For example, I sometimes write a lot about Google, RSS Feeds and Yahoo, and Alexa Internet.

Now, a lot of people write about Google, or Yahoo, here and there about RSS Feeds, and not so much about Alexa. But I picked those three topics because they are things people want to know about. Then I took those topics and illustrated how I solved a problem I had or a challenge I was facing with one of those topics.

So get out a piece of paper (or launch a text file), and put at the top, the heading “There Should Be a Book About” and think of topics related to your product, service or web site that has to do with that title. Then write down five things you think there should be a book about.

Next, write the heading “This Week I Learned An Easier Way to…” and make another list of things – try to stick to things problems other online entrepreneurs face.

Third, write the heading “My Product/Service/Site Solves the Problem of…” and finish that sentence up to ten ways.

With what you have before you, go to Wordtracker.com, and find some keywords related to that issue – find some really both a low traffic general one and a high traffic targeted one – not the top general keyword, a lower rated one with high KEI (their factor for indicating that you’d have a low competiion keyword with high traffic).

Now let’s look at what you have.

With your list, you can pick several topics to write about. You may even be able to combine two. The ones that relate to the minor keyword that you can repeat one or two times in the article, and could perhaps write a sentence about including that keyword, will help you the most.

Use the low traffic keyword you found to make your title. So if you found that “Britney Spears poster” is a low traffic keyword, and one of the topics is “Where to Find the best Britney Spears poster” is your article title, and you know you can mention Britney spears and the word poster several times in your article, you’ve got a winner.

In the next step, we’ll write our article. Hang on to that high traffic keyword info, we’re going to use that later.