Part Three: Making Your Site Ready for the Traffic
This is where the high traffic keyword comes in.
First get the form you use to get a subscriber configured at your site. It should be an autorepsonder program that will re-direct the prospect to your sales page as confirmation. If you don’t have one, then you can use a Remotely Hosted: Form Processor – just make sure you pick one that returns the visitor to a page at your site.
With the remotely hosted option, there is, of course, always the danger that they won’t come back. Just be sure and make it clear that they’ll be subscribed to your ezine, because that’s what the form is for.
I’d suggest you get one that resides on your server and will direct the prospect to a page of your choosing. I believe the one on this page does the trick but I haven’t tested it, so don’t quote me.
Name the page that this resides on with your high traffic keyword, and be sure to use this keyword in the title, and as the only keyword this page is focused on. It doesn’t need to be hyper-optimized. (For the right level of optimization, read my free 37 page Google optimization booklet.) You’ll want to work it into the content without being too obvious. Try reading it aloud to yourself – if it sounds ridiculous it probably reads that way too.
On this page, you should have some kind of offer that will lure your visitor into subscribing to your ezine – but here’s the thing. Your list needs to be of high value to the person who is targeted to this keyword. So if nothing else, your very next issue should be about this topic or closely related to it.
Now make all the content on that page related to the article you’re going to submit, OR part two of the article you’re wriitng. If you article ended up being more than 800 words, or is between 700 and 1000 words, you can get away with turning this article into two parts.
The page they should land on after they read this should be the product, or service your selling – whatever the action is you want them to take is the only thing these two pages should be about.
Much more effective than sending them to your home page – unless this is already your home page’s only function, as it would be with a mini-site. In which case, that can be the confirmatin page.
Okay, so for the most part, the system is all set up. What do you need to add to your article to make this work for you?
That’s right. An extremely targeted rexource box. We’ll talk about how this system will work, then the resource box in the next few tips.
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