Free Traffic Tips

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So I have a few points to share about blogging and traffic.

But before I go on to that, I have to talk about this.

I was catching up on some of my reading, and noticed a post Steve Rubel did about why it’s counterproductive to start blogging just for traffic. If you know me, you know my stance.

If you don’t here it is:

90 - 98% about Why Your Business Should Blog has Nothing to do with web traffic. But if you want to know how to maximize the 8 - 10% of the Blog Traffic Equation, talk to me. I’ll teach you how to let your blog do most of the traffic work for you so you can blog from your heart and on whatever topic your clients and prospects want to hear.

And there are lots of places that can get you started on that road for free - the good ones I’ve listed for you here on many occasions. But while that’s one of the great side effects of blogging, it’s not the Point.

Yes, traffic increases, more search engine exposure and the like are how you SELL the idea of business blogging to the number-crunchers in your company. We all need our actions justified, etc. But if you just blog so that more people will visit your site, you are doomed to have a lot of first time visitors who never convert.

Part of the reason goes back to the reason why people read blogs in the first place. You aren’t here just so I can tell you what my latest product is, or to pick up one of my books. Maybe the initial time you discovered this site was in search of some tips on Free Traffic, but I’m betting that’s not why you stayed.

You’re likely here for the conversation, the connection, the resources, the gossip, the news. I’m not the only pony show in town. So there’s something about this blog, or this site, or the way that I talk in analogies sometimes, or that I have certain types of news that you need first, or best or most.

(MAN, I miss blogging! How often do you just get to be… Real?)

And that’s what will grow your audience. The fact that you have something to say, and more often, the way you say it. The voice you’re putting on your brand. Maybe yours says, “I’m here when you need me”, or “I care about you past one sale, even if you never buy a thing.”

The thing you really need to think about, if you’re not blogging yet, isn’t the traffic you’re missing out on.

It’s what it says about your company if you Aren’t blogging.

Tags: free traffic :: website promotion :: blogging :: blog traffic

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