My name’s Tinu, and I’m a feedaholic.
I love the sophisticated surfers I get to my site via my own feed, I love how much the search engine spiders love my feeds, and I simply adore reading sites via their RSS Feeds. I do the majority of my research for my column that way.
If your site doesn’t have one and you want to be featured in one of my daily columns, you’re out of luck. It isn’t that there aren’t great sites out there with great tools out there that aren’t feed-capable, it’s just that now that I use web feeds as my primary source of news, unless your site was featured in someone else’s feed, it just wouldn’t occur to me.
To folks like me, your site is effectively invisible, unless you happen to come up on the first page of a search, and since I know where to go to find the information I want quickly, I don’t use a search engine on a daily basis.
True story.
But why should you care. I’m just one isolated surfer, a special case, a techie, a feed nut.
Wrong friend.
We feed readers may be in the minority for now, but we’re a powerful, educated, relatively wealthy group of consumers. In my free course about RSS , I’ll tell you the demographics as quoted from a study done by blogads.com – it’s a little skewed because of the pool of consumers they surveyed, but it’s no less telling of the group studied.
Some hints: we’re a middle-aged group with the money to spend on your premium products. The way you might skim past a product priced at $3.99 is the way we might skip over a $25 ebook – particularly if we can hire someone to do the work for us, for the same reason: we’re looking for a balance of quality and price.
I’m not pointing this out to be mean, or insinuate that your site is less than top quality. I’m just telling you what you’re missing by not having a feed on your site.
Mull that over while I post the next tip.
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