UPDATED: Google Social Search and How It Impacts You #business #socialmedia #Google

(Sound problem on video has been fixed.)

It’s a bit more clear how Google Social Search Impacts Your Business with visuals, as the video above “How Google Social Search Gives Your Social Media Efforts More Impact” will show.

Here’s a quick summary of what you’re looking at, followed by a few points I didn’t make in that video.

In the video I compare the search results without being logged in to Google to the results when I’m logged in. We take a look at the social circle page too. When you see the results live, you start to understand that just by participating in social media and including social links in your Google profile, you have given the people you are directly connected to, as well as the people they are publicly and directly connected to, another way to find you – in Google search.

Now it’s true that at least for now, these results are at the bottom of the page. But if people know they are there, and they feel that people they know are giving them personal suggestions for where to look for content, I believe they’ll make the effort to look at those results – ESPECIALLY if they haven’t found what they’re looking for in regular search.

I know I’d rather get David Bullock’s or Brent Leary’s suggestions on social media for business or social CRM than Google’s.

And what I didn’t say in the video, in case you didn’t piece it together, is that Google social search effectively gives you another shot at being exposed in searches you may never come up in on your own. There are only ten top organic spots for social media in the former, regular version of Google search.

But with these new results, you have three more chances, through social search, news and blog results.

Sure, not everyone is logged in when they search in Google. But they never had a good reason to do it before.

And that’s the wrong way to look at it anyway. I’m more focused on how, if I have 10,000 connections in Twitter, who each have about 100 connections, how much bigger my Google audience can potentially be from just that one social site addition to my social circle.

If for some reason, you aren’t already getting amazing results from your social media participation, this should be new incentive for you – more free traffic from Google is rarely a bad thing.

In a future update I’m going to do a longer free video, for newsletter subscribers and my Warrior forum friends only, about some things you’ll want to do in order to get in on this action. It won’t be in the blog, so if you want to know about it and you’re not a warrior, click through to the site and subscribe in the box below where it says “free ebook’ or send any blank email to 0-gridlock@aweber.com.