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Why should you care about Facebook as a business person? Because Facebook users have already done the job of sorting themselves out and congregating in a place where you can reach them in a predictable fashion.
Fish where the fish are if you want to be a successful fisherman. (Update: Fishing involves putting out bait and letting fish come to you, not running after fish in a boat with a bullhorn, shouting into the water. If you watch the video, you’ll see a bit of why marketing on Facebook really isn’t marketing at all.)
If you have a Kindle, an iPhone or an iPod, you can get a free sample chapter of Why Social Media to read the rest of the statistics and get some how-to information about social media, including Facebook.











