If all the Google posts haven’t clued you in, today is Google Tuesdays here at IYWT. (Pronouced EE-wit. We don’t spell it that way cuz it stands for the phrase that pays).
Last week, Google Analytics started a playlist of their videos on… Analytics. One that is relatively short and has many good points that you shouldn’t sleep through I am including here. It’s called Google Analytics – Rules for Revolutionaries.
It can really open your eyes about how much faith you should put in the raw numbers that speak to your site, and makes good points such as the relative results of web advertising vs offline advertising.
My favorite part: “The original title of this slide was Data Quality Sucks, Get over it, but I thought that would be rude.”
