Web Video | The Numbers Make Sense Part Two * edited
Hey, You're New Here! We love new people.
Please do us the honor of returning. You can subscribe by RSS feed, or get updates by email. We also welcome your feedback on the posted information. When filling out the form, don't forget to leave your link and your first name.
The big change to wrap your mind around is that as internet access change, internet content changes. When content changes, so do traffic patterns.
If you can get decent traffic to something, the potential to monetize that traffic increases with the amount of either raw traffic or targeted traffic (ie. one million casual visitors a month to a site that has ads paying $3 CPM is valuable real estate, as is a site that generates a month 5000 hyper-targeted visitors to a $100 product).
Therefore, as traffic patterns change, so does the potential to earn money from action taking visitors.
Let’s look at it historically…
When the World Wide Web came along, and you could get on America Online at 28.8 dial-up connections a few years later, more people thought of using the Internet to communicate or socialize as desireable.
Then we got to 56K dial-up speeds, and the computer came a lot closer to becoming a household appliance. If you met an American and they didn’t know what the Internet was, or email was, you’d think you were talking to someone from another century.
You get the idea - as the speed we can access the internet increases, the type of content we’re conditioned to want and expect increases.
So let’s skip to now.
In the past year and a half, the availability of high-speed access rose at the same time that the price of access fell. One may have caused the other, but i’m not going to try to get that deep now or we’ll be here forever.
To continue, everyone, technically, who has the cash, can have broadband.
If you’re willing to pay for it, there are few places in the US that broadband isn’t available, and if you can get a telephone, you can get at least a 56K connection, nine times out of ten.
Even right now, I’m writing this post on the go, connected to the Internet by a Cingular Wireless Internet card. (Aside: I hear Sprint is the fastest, but I am already a Cingular customer. I wonder what that means about me as a consumer….)
If the current growth rate continues, 50% of ALL Adult Americans will have broadband access. At home.
That’s right. The total pool of eyes on the Web will be half of Adult America. Think of how many newcomers to internet marketing that is at the start of the year, right after Christmas when everyone gets their new laptops, prices that are also falling.
How will you get in that pool?
Well, next, let’s think about who the “late comers” to the Net will be this coming year.
How To Get Unstoppable Traffic? Go Evergreen. Read the true story of how one of the site owners, ill and preparing to retire, created traffic so powerful that she couldn’t turn it off.
Bookmark | Save | Share | EmailComments
2 Responses to “Web Video | The Numbers Make Sense Part Two * edited”
Trackbacks
Leave a Reply
Don't Forget to Fill Out Your Link! We DoFollow.
Want more free tips like this? Try Traffic Thursdays | Concept | Video Again or Web Video | The Numbers Make Sense Part One or even Free Traffic Tips | Concept | Can Web Video Help Your Traffic?!
For twice monthly or weekly updates and extra traffic information, you can elect subscribe to the Zero Cost Traffic Ezine, which features Free Traffic Tips blog updates and additional web marketing related news.
Privacy Policy
Comments protected by Lucia's Linky Love.
-
Reach Me Faster on Facebook!
Translate
Tinu,
You’re absolutely correct that video is going to be a major traffic player this year. High speed access is going to force everyone to re-evaluate how they do business on the web from the simple affiliate to the major companies.
Even simple audio podcasting is starting to fade as video podcasting (and ipod video) is so much better. We, as humans, want to “see” things as opposed to just hearing, or reading, them.
As usual, great information and good food for thought!
Right on. My mission today is to make more people take the traffic potential seriously, earlier. This trend isn’t going to wait for us like RSS did.