My blog of the day about getting Web Video Traffic is Will Video for Food for this great How Not-To post about the Seven Deadly Sins of Advertising via Viral Video.
It’s from a-ways back in August, but still so relevant.
I quotessss:
Advertising offline is getting harder with time-shifted television and declining viewership, and online advertising is getting more complex with paid-search prices rising and banner click-thru’s dropping. Given the low variable cost of viral, it’s natural that advertisers would want to experiment with it. “I want a piece of Web 2.0,†they say.
Advertisers beware. Getting people to promote your product by forwarding a viral video is not as easy as it appears
You want to peruse this before you think about pulling forward on that viral video marketing plan.
