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This morning, I read today’s TechCrunch’s article on VideoEgg and how they have introduced some smart options for web video advertising.

photo credit: pfala

I won’t go into all of the details of it here, but VideoEgg has come up with several options that don’t lean on pre-roll and post-roll. In addition, to emphasize engagement, you don’t have to pay for the ad unless the person watching it takes an action. If they don’t interact with the video ad, it costs you Nothing. Think of what that can do for your branding.

The way the ads are displayed in the examples, you can also see how the ads, muted but playing when the visitor arrives, can be served on regular web pages.

That got me thinking about the series I did on Web Video last year (and earlier on web video and traffic), and how publishers may now be at the tip of a movement that makes the ability to generate income from web video content a reality.

Right now Video Egg isn’t taking the average web publisher - they are specializing in those who run social networks, popular Facebook apps, some gaming sites and large-audience video publishers with their own flash player.

But the possibility that VideoEgg’s concept, or one like it by another advertising network, could allow you to place these eye-catching, targeted ads within your site’s content is exciting.