What’s Even More Important About Google Buzz for Business

I’m going to keep this brief because of all the time I spent looking for the bumblebee, thinking of what a mascot for Google Buzz would look like.

Birds tweet, bees buzz. But is Google’s Buzz the work of busy bees, worker bees or heaven forbid, bumbling bees?

Time will tell.

What I’m pondering now, before I get into all my in-depth coverage over the next week about what the inherent value, if any, that the web version of Google Buzz has to businesses, is this:

Google Buzz has the greatest implications for business not in what it is, but in what it 1- turns on and 2- makes useful.

Google Buzz makes Gmail, and hence, the creation of Google profiles, newly cool and useful. And they did this in a matter of days, without a Google Labs experiment or several months or years as a Google Beta product.  It was just, suddenly, here.

And by making the Google profile and login something regular, non-techie people (read: consumers) have a reason to use, it turns so many other things on.

Think of how much of a traffic generator Google Friend Connect (newly available for Drupal and Joomla) would have been if Google Buzz had been around when it started.

Think of how much faster adoption for Google Checkout could be now that people who use Google and/or have Gmail, will want Google Buzz, which will mean that they want to have Google Profiles, which will mean some of their information would already be in Google when they were ready to buy.

I loved the idea of Google Latitude. But only my mother and sister are on it. It would be so hot if all my friends in the area were signed up for it.

Just those few things would be huge. But this has the potential to be massive in other ways I want to think through completely before sharing.

For the time being though, I suggest you buckle up. Google Buzz may have subtly and permanently changed everything – and I don’t just mean through Google Buzz Mobile…