Are You Listening Closely?
Fortune cookies live extended lives in my refrigerator. The practice somehow prevents me from buying too many sweets, as my monthly to quarterly craving for something starchy and sweet competes with my deep loathing of things going to waste. When shopping, I’ll think “but I have all those fortune cookies in the fridge.” 90% of [...]
Robert California, Small Business Success and the Buzzkill of Buzzwords
The Office was on again tonight. And in our series looking at the increasing automation of the social web, how our small businesses are representing us online, aspects of our business culture, and their intersection through the lenses of satire, comedy and drama, it prompted me to revisit a quote from an episode earlier in [...]
Is it Enough to Love Thy Customer?
Twitter, Facebook, Path, Instagram – they may all individually fail some day. PDF
The Consequences of Embracing Social Media with Robotic Arms
Yesterday we talked about how funny shows like The Office and Better Off Ted were/are – until they’re a mirror into our own business lives. PDF
De-Dunderizing and Un-Veridifying in a Marketing Age of Arrested Development
“The Revolution introduced me to art, and in turn, art introduced me to the Revolution!” Albert Einstein PDF
Have We Lost the Idea of Expertise? A Response to @agbeat
Over at AGBeat, where I do a (approximately) bi-weekly column, the editor Lani Rosales wrote about something I ponder often: whether the web has stolen the idea of expertise. It’s called “The lost art of becoming a true expert“. Quick quote: Yet, as an example, a carpet saleswoman with an email address can begin a [...]
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