If I said it once, I’ve said it a billion, trillion times. And I’m not gonna shut up about it, so you might as well get used to it. 
You
must
pick the right keywords for your site. Or you’re just spinning your wheels.
But as happens from time to time, I found someone else to tell it to you in a way that might give you that “aha!” moment.
This article by Kalena Jordan at Search Engine Guide, Are You Targeting The Wrong Keywords? tells you the truth:
“Even sites that have excellent rankings will not benefit if those rankings are for unsuitable keywords. ”
Go check out the rest of the article – and while you’re at Search Engine Guide, take a look at an article of mine recently published there that reminds you what the most lucrative keywords are and why. (It’s an excerpt from my book about increasing your blog traffic.)
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